Mixue Ice Cream & Tea (Template:Zh) is a Chinese franchise of ice cream and iced tea chain stores founded in 1997 by Zhang Hongchao in Zhengzhou, Henan province. After more than 20 years of development in China, Mixue Ice Cream & Tea has 22,500 stores covering 31 provinces and autonomous regions and is actively exploring overseas markets. The first outlet outside of China opened in Vietnam in 2018, and the first in Indonesia was opened in 2020. As of 2023, there are roughly 1,000 Mixue outlets that operate in several Southeast Asian countries, including the Philippines, Singapore, Thailand, Vietnam, Malaysia and Indonesia.[1][2][3][4] Several franchise outlets also exist in Australia.[5]
The company is famous for low prices. The statistical data for March 2024 shows that in terms of the number of outlets and cup delivery, Mixue ranks first among fresh beverage makers in China and second globally in the product category, and its market share in Southeast Asia ranked the top.[6]
Mixue Ice Cream & Tea is managed jointly by three companies: Mixue Ice Cream & Tea Co., Ltd., Henan Daga Food Co., Ltd., and Shangdao Intelligent Supply Chain Co., Ltd.[1]
History[]
The Mixue Ice Cream & Tea brand was created in 1997 by Zhang Hongchao, a student at Henan University of Economics and Law.[7] At the time, it was a street stall in Zhengzhou that sold shaved ice and cold drinks, which he started from a 3,000-yuan loan from his grandmother.[8] Due to a lack of experience, Zhang had closed 3 stores in a little more than a year. Following the closure of his third store, Zhang went to Hefei in order to sell ice sugar gourd, which also failed.[9] In the spring of 1999, Zhang Hongchao returned to Zhengzhou to start a new cold drink shop, though this would also be demolished; the failures of these street stalls were attributed to poor locations and the ongoing urbanization in China.[9]
In August 2003, Zhang founded another Mixue store inside an abandoned aluminium factory.[10] Due to its location near a school, the store gained a good reputation among students, and the business gradually stabilized,[11][12] allowing Zhang to franchise the store to different locations by 2007.[13]
Timeline[]
1997: Zhang Hongchao opens the first location under the Mixue name.[8]
2003: The first successful Mixue Ice Cream & Tea opens after 6 relocations.[7][9]
2005 (or 2006[14]): The company began selling soft serve ice cream for as little as 1 yuan, which quickly became a sales hit and its first signature product.[15] In the first nine months of 2023, the company sold around 442 million ice cream cones in China.[6]
2007: Mixue Ice Cream & Tea opens a new ice cream shop, and the business begins the process of franchising to different locations.
2008: In response to the increasing number of franchises, Mixue Ice Cream & Tea Trading Co., Ltd. is established.[13]
2012: Henan Daga Food Co., Ltd. is established to facilitate self-production of raw materials for the franchise.
2014: Mixue Ice Cream & Tea Logistics Park is developed to facilitate distribution. Mixue Ice Cream & Tea continues developing and franchising throughout China.
September 5, 2018: The first location outside of China opens in Hanoi, Vietnam.[16]
November 2018: A new brand and mascot, Snow King, was officially launched.[17][18]
May 24–26, 2019: An "ice cream music festival" was held in Opalala Water Park, Zhengzhou. The festival received more than 30,000 visitors and gave the audience a full-scale eating and drinking experience.[19]
June 24, 2020: The 10,000th Mixue store is opened in Yuanyang County, Henan, Xinxiang.[20]
2020: Mixue opens their first branch in Indonesia, located in Cihampelas Walk, Bandung.[4]
September 30, 2021: Mixue makes an initial public offering and goes public on the stock market.Template:Citation needed
2022: Mixue Ice Cream & Tea purchases more than 9,000 tons of tea, increasing the income of 50,000 tea farmers and providing a platform for more than 11,000 franchisees to start their own businesses and create more than 500,000 jobs. The 6.5 million yuan "Mixue Ice Cream & Tea Scholarship" was launched in five universities in Henan Province.[21] Throughout the year, Mixue opened hundreds of outlets in other Southeast countries such as Malaysia, Singapore,[22] Thailand, Cambodia, Laos, and Myanmar.[23] At the end of 2022, Mixue opened branches in South Korea and Japan.[24][25]
February 2023: Mixue opens their first store in Sydney, Australia.[5][26] Additional stores open later on in the year in Melbourne and Brisbane.
From April 30 to May 1, 2023, the Mixue Ice Cream & Tea Ice Cream Festival opened in Mayan Beach Water Park in Wuhan, Hubei Province.
Stores[]
| Store | Opening date | Replacing | Status |
|---|---|---|---|
| Aljunied MRT Station | 26 July 2025 | Q Bread | |
| AMK Hub | July 2023 | Ordinary Burger | |
| Arab Street | 1 October 2025 | ||
| Bedok Central | 12 December 2023 | Lending Bee | |
| Bishan | 14 November 2023 | Tiger Sugar | |
| Bugis Village | 5 April 2022 | Burger King | |
| Bukit Panjang Plaza | 24 August 2024 | Cat & The Fiddle | |
| Century Square | 11 July 2023 | Yu Ba Fang | |
| CityLink Mall | 11 July 2023 | Lenskart | |
| Clementi Grantral Mall | February 2022 | La Vida | |
| Downtown East | 4 September 2025 | Yocha Tea & Desserts | |
| East Point Mall | July 2025 | Toast Box (indirectly replaced by ICBC) | |
| Elias Mall | 27 June 2025 | ||
| Grantral Mall MacPherson | 5 February 2024 | ||
| GRID | 4 October 2023 | ||
| Heartland Mall | 4 April 2025 | KS Kitchen | |
| Hillion Mall | 6 November 2025 | Keitaku Mazesoba | |
| Hougang Mall | 13 December 2025 | ||
| Joo Koon FairPrice Hub | 25 January 2026 | Cheers | |
| Jurong Point | 9 December 2022 | Standard Chartered Bank | |
| Jurong West Block 495 | 23 November 2024 | Tian Ma Group | |
| Kampong Glam | 10 October 2023 | Overrun SG | |
| Ng Teng Fong General Hospital | 14 January 2026 | ||
| Northpoint City | 25 February 2024 | The Jelly Hearts | |
| One Punggol | 4 September 2024 | ||
| Pagoda Street | Before 2024 | ||
| Parkway Parade - Marine Parade Central | December 2023 | ||
| Paya Lebar Square | 21 January 2023 | YiFang Taiwan Fruit Tea | |
| People's Park Complex | 4 April 2023 | ||
| Serangoon Gardens | 11 October 2023 | Chong Qing Grilled Fish | Closed Down |
| Tampines MRT Station (EWL) | 12 January 2024 | Q&M Dental Surgery | |
| Tanjong Pagar Plaza | 10 June 2025 | ||
| The Poiz Centre | April 2025 | Eye-Do-Optic | |
| Toa Payoh | 28 April 2024 | Valu$ | |
| Toa Payoh Block 17 | 10 January 2026 | ||
| V Hotel Lavender (Lavender MRT) | 12 October 2024 | ||
| West Mall | 6 April 2025 | Each-A-Cup | |
| Wisteria Mall | 30 March 2025 | Hunt The Chick | |
| Yew Tee Point | 21 December 2024 | Bee-Live Beverage & Dessert |
United Kingdom[]
- Ashford (Opened on 27 August 2025)
- Brighton (Opened on 3 April 2025)
- Bristol (Opened on 20 September 2025)
- Canary Wharf (Opened on 3 May 2025)
- Cardiff (Opened on 13 October 2025)
- Crewe (Opened on 20 September 2025)
- Edinburgh (Opened on 18 October 2025)
- Ernest New Street
- Ernest Snow Hill (Opened on 22 November 2025)
- Gatwick Airport (Opened on 3 April 2025)
- Glasgow (Opened on 18 October 2025)
- Gravesend (as Bingxue) (Opened on 4 April 2025)
- Hampstead Heath (Opened on 22 October 2025)
- Inverness (Opened on 22 December 2025)
- Leicester (Opened on 29 March 2025)
- Leytonstone (Opened on 1 December 2025, as Bingxue)
- London Bridge (Opened on 26 June 2025)
- Mitcham Junction (Opened on 14 October 2025)
- Norwich (Opened on 6 November 2025)
- Nottingham (Opened on 29 March 2025)
- Ongar (Opened on 1 December 2025, as Bingxue)
- Oxford Circus
- Peterborough (Opened on 28 November 2025)
- Portsmouth (Opened on 1 December 2025, as Bingxue)
- Redhill (Opened on 3 April 2025)
- Stansted Airport (Opened on 3 April 2025)
- Swansea (Opened on 13 October 2025)
- Upminster (as Bingxue) (Opened on 4 April 2025)
- Wednesbury (Opened on 25 November 2025)
- Westfield London
- Westfield Stratford City (as Bingxue) (Opened on 4 April 2025)
- Willesden Junction (Opened on 13 October 2025)
Malaysia[]
- 7 July 2024: Taman TTDI Jaya
- 9 July 2024: USJ Taipan, Jitra
- 11 July 2024: Desa Tun Razak
- 12 July 2024: Jalan Arau
- 13 July 2024: Wangsa Melawati
- 20 July 2024: Taman Setia Tropika
- 27 July 2024: Bandar Jasin Bestari
- 31 July 2024: Pantai Remis
- 4 August 2024: Taman Sejati Indah
- 6 August 2024: Kompleks Pernigaan Kuala Perlis
- 15 August 2024: Taman Puchong Utara
- 22 August 2024: Jalan Kebun Nenas, Taman Tasek Damai
- 31 August 2024: Pusat Komersial Kedah
- 5 September 2024: Merlimau
- 6 September 2024: S'Mart, Eco Majestic, Jalan Taiping, KIPMall Melaka
- 7 September 2024: Kuala Kedah
- 8 September 2024: Masjid Tanah
- 14 September 2024: Raja Uda
- 19 September 2024: Bukit Jeluntong
- 20 September 2024: Ampang Park
- 22 September 2024: FARLIM Jalan Angsana
- 26 September 2024: Aman Suria
- 1 October 2024: Soho Ipoh, UUM
- 5 October 2024: Mydin Senawang, Seberang Jaya
- 9 October 2024: Wangsa Walk Mall
- 10 October 2024: SS22
- 16 October 2024: Jalan Ipoh
- 18 October 2024: Lumut
- 21 October 2024: Tambun Ipoh
- 26 October 2024: Bandar Baru Sungai Udang
- 28 October 2024: Taman Paramount
- 31 October 2024: Aeon Taiping, Presint 15
- 9 November 2024: Megah Rise, Kuala Nerang
- 11 November 2024: Taman Cendana
- 13 November 2024: Bandar Tasik Puteri
- 18 November 2024: KL Sentral
- 21 November 2024: Ara Damansara
- 22 November 2024: Wangsa Walk
- 26 November 2024: Taiping Simpang
- 30 November 2024: BMC Mall
- 2 December 2024: Alam Avenue
- 3 December 2024: You III
- 5 December 2024: Cahaya Masai, Jalan Kampar
- 6 December 2024: Seksyen 7 Shah Alam
- 7 December 2024: Pandan Perdana
- 8 December 2024: Taman Sri Andalas
- 9 December 2024: Bukit Pelanduk
- 10 December 2024: Kajang Jade Hills
- 11 December 2024: Lotus Rimbayu
- 15 December 2024: Sillibin Ipoh, Pekan Meru
- 18 December 2024: Sikamat
- 19 December 2024: Gateway @ KLIA 2
- 20 December 2024: Lukut, Lotus Kajang
- 23 December 2024: Seventeen Mall
- 27 December 2024: Kangar Jaya
- 29 December 2024: Seksyen 19 Shah Alam, KIP Mall Kota Warisan
- 1 January 2025: One Ampang Avenue
- 4 January 2025: Kota Warisan
- 10 January 2025: Taman Putra Utama, Cempaka Nilai
- 15 January 2025: Ayer Tawar
- 16 January 2025: Bukit Rambai, Kelapa Sawit
- 18 January 2025: Star Market Rawang, Ayer Keroh Heights
- 8 February 2025: Bandar Parklands
- 11 February 2025: Mydin Taman Saga
- 13 March 2025: Jitra Caltex, Taman Sri Rampai
- 19 April 2025: TBG Mall
- 25 May 2025: Mydin Jengka
- 1 June 2025: Bukit Baru Utama
- 14 June 2025: Giant Seri Kembangan
- 2 July 2025: BGM Bangi
- 5 July 2025: Tarcor Park Melaka
- 16 August 2025: Mergang, Jalan Pekaka Kota Damansara, Taman Dato Senu
- 23 August 2025: GM Klang
- 13 September 2025: Farley, Boulevard Mall, Eco Mall Petra Jaya
- 27 September 2025: Kerinchi
- 4 October 2025: Bukit Perdana
- 9 October 2025: Bandar Machang
- November 2025: Cyber Square, Donggongon
Charity[]
In January 2020, Zhengzhou Cross-Straits Enterprise Management Co., Ltd., a company associated with Mixue Ice Cream & Tea, donated RMB6 million to Henan Provincial Charity Federation and RMB1 million to Wenxian Red Cross to support the resistance to COVID-19.[27] Later on, in 2022, in response to the COVID-19 pandemic, a one-year reduction in the total amount of RMB200 million was made for all franchisees in operation since December 31, 2021. A "more than 50% material reduction" policy was introduced, including ingredients, packaging materials, consumables, and machinery.[28]
In 2021, in Anyue County, Mixue Ice Cream & Tea built its base further, employing more than 6,500 fruit farmers to supply Mixue Ice Cream & Tea with lemons each year.[29]
In July 2021, Henan Province was hit by extreme rainfall. Zhengzhou and nearby cities were hit by severe floods as a result. Mixue's headquarters, which were located in the center of the disaster, actively launched rescue and disaster relief operations. The company's Chinese Communist Party committee was active in organizing relief efforts.[30] Mixue donated 20 million yuan in cash to the Zhengzhou Charity Association, and its wholly-owned subsidiary Daga International Food Co., Ltd. donated 2 million yuan to Henan's Wenxian. Subsequently, one million yuan was presented to the charitable associations of Zhoukou, Xinxiang, Hebi, and Anyang. A total of 26 million yuan was donated, and a relief command center was set up to mobilize Mixue-associated warehouses in China to aid disaster-stricken areas.[31][32]
Controversies[]
Food safety[]
In December 2022, journalists from the Beijing News applied for jobs at two stores in Nanjing, where they were not required to sign labour contracts and discovered that "discarded" ingredients and "corner-cutting measures" were being used. The story was reported in March 2023, and as of March 14, 2023, the number of complaints on the Black Cat Complaint Platform reached 4,435, most of which were food safety issues.[33]
Illegal use of child labour[]
According to China's national law, minors who are under the age of 16 cannot be recruited for work, and the labor and social security administrative department can impose a penalty of 5,000 yuan per month for each child laborer hired.[34][35][36] On April 2, 2022, a Mixue drink shop in Tiantai County was fined 12,500 yuan for the illegal use of child labor by the local comprehensive administrative enforcement bureau after hiring a 15-year-old girl.[37] The owner of the punished franchise store admitted fault in an interview with the media and said he realized his mistake to hire the 15-year-old minor, but claimed that the minor had been abandoned by her family, and so he sympathetically let her work at his store. He confirmed that the minor had since left.[34] In July of the same year, Liaocheng Chiping County Mixue drink shop was fined 5,000 yuan for the illegal use of child labor.[38]
Halal certification in Indonesia[]
Mixue products in Indonesia have been certified Halal since February 2023, after the Institute for Food, Drugs and Cosmetics Assessment of the Indonesian Ulema Council (LPPOM MUI) issued halal certification of ingredients used in their products.[39][40]
Before certification, Indonesians had questioned the absence of halal certification in Mixue's products.[41] According to PT Zhisheng Pacific Trading, the franchiser of Mixue in Indonesia, Mixue Indonesia has made efforts to obtain halal certification since 2021. However, the certification process was halted in the halal consultation stage due to several factors; concerns were brought up due to the fact that 90% of Mixue's ingredients are from China, the source of the ingredients was not centralized in one whole region, and strict health measures and protocols were required at the time due to the COVID-19 pandemic in China.[42] In response to these concerns, the Halal Product Assurance Organizing Body and the Ministry of Religious Affairs requested that Mixue not indicate that their products are halal before certification was completed.[43][44]
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