MUJI

Ryohin Keikaku Co.,Ltd. (株式会社良品計画) (tyo: 7453), or Muji (無印良品) is a Japanese retail company which sells a wide variety of household and consumer goods.

Muji is distinguished by its design minimalism, emphasis on recycling, avoidance of waste in production and packaging, and no-logo or "no-brand" policy.

The name Muji is derived from the first part of Mujirushi Ryōhin, translated as No Brand Quality Goods on Muji's European website.

Products and businesses


Muji started with 40 products during the 1980s, their products range from stationery, and clothing for men and women, to food items and major kitchen appliances and has even included an automobile. Its primary business includes Café Muji, Meal Muji, Muji Campsite, florist and home furnishing; the company has also engaged in architectural project such as the Muji houses.

By the end of 2000s, Muji sells more than 7,000 products. It is positioned as a "reasonably priced" brand, keeping the retail prices of products "lower than usual" by the materials it selects, streamlining its manufacturing processes, and minimising packaging.

Countries of operation
In addition to its large and small retail outlets in Japan, Ryohin Keikaku has three factory outlets at Osaka, Gotenba and Fukuoka.

In Japan, Ryohin Keikaku has directly operated 262 stores and supplies 117 outlets, as of February 2013.

In Singapore, the MUJI stores include Bugis Junction, 313 @ Somerset, JEM, Tampines 1, ION Orchard, Paragon and Marina Square (7). A new store at East Point Mall is under consideration.