East Yorkshire Motor Services

East Yorkshire Motor Services (EYMS) is a bus and coach operator operating throughout Kingston upon Hull, the East Riding of Yorkshire, the North Yorkshire coast and the North York Moors. In and around Scarborough, EYMS operates as Scarborough & District Motor Services. The company also operates buses and coaches in Kidderminster as Whittle Coach & Bus.

History
EYMS was originally two companies, Lee & Beaulah set up by Ernest John Lee and Hull & District Motor Services set up by HA Harvey. In 1926 British Electric Traction bought the two and formed EYMS to take them over. In 1968 BET was sold to the Tilling Group and in 1969 Tilling and BET were absorbed by the National Bus Company (NBC). The livery of East Yorkshire was dark blue and primrose until 1972, when it briefly changed to blue with white relief in the NBC corporate layout, but soon this was replaced by NBC poppy red.

In the lead up to privatisation in 1987, EYMS's fleet, which had dropped to 200 vehicles and shared management with Lincolnshire Road Car, suddenly started to grow again. United Automobile Services' depots in Scarborough and Pickering were transferred to EYMS and rebranded Scarborough & District.

In February 1987 EYMS was sold in a management buyout led by seven managers. EYMS began to expand, purchasing many of the independent operators in its local area, including Connor & Graham, Cottingham Mini Coaches and Primrose Valley Coaches. The liveries at privatisation were silver/blue, NBC poppy red and NBC's minibus livery of silver, blue and red. The red buses soon started receiving red/grey livery.

The Hardwick's of Scarborough fleet was purchased from Wallace Arnold, Wallace Arnold's last bus company. In Hull some AEC Routemasters entered service in traditional pre-NBC EYMS blue to compete with Kingston upon Hull City Transport, and it suffered competition in Hull, Bridlington and Scarborough from Applebys. In 1999 Applebys closed its Scarborough base. Soon afterwards it went into receivership.

Its first expansion outside its home area was in 1992 with the purchase of Finglands Coachways of Rusholme, Manchester. In 1995 the original Stagecoach Manchester operation was added (not to be confused with the present day Stagecoach Manchester, against which Finglands is in competition on South Manchester routes). The next expansion outside Yorkshire was the purchase of Whittle Bus & Coach of Kidderminster in January 2004.

On 1 August 2013, FirstGroup announced that subject to regulatory approval by the Office of Fair Trading, it had agreed to purchase the bus operations of Finglands Coachways. The transaction will include the lease of Finglands's depot in Rusholme, routes and approximately 100 members of staff but no buses.

In October 2013 EYMS sold the Fingland's coach charter business to Bullocks Coaches.

Coach operations
Coaches are operated for hire, day trips and short holidays. As well as running under the East Yorkshire Coaches name, EYC traded as Frodingham Coaches from November 2001 until October 2007 after the purchase of that company. The previous coaching operation, East Yorkshire Travel, was once a nationwide operator, but was sold to the Godfrey Burley Group in 1996.

National Express
EYMS are a National Express contractor and operate services on routes:
 * 031 London Victoria Coach Station - Portsmouth
 * 322 Hull - Swansea
 * 327 Scarborough - Bath
 * 562 Hull - London

Whittle Coach & Bus operate services on National Express routes:
 * 409 Aberystwyth - London
 * 410 Birmingham - London
 * 444 Worcester - London
 * 545 Pwllheli - London
 * 545 Llandudno - Birmingham

Fleet
EYMS's fleet is dominated by Volvos, but also features other types, including Mercedes-Benz, Dennis and Optares. As at September 2013 the fleet consisted of 309 buses and coaches.

A heritage fleet is maintained consisting of consist of PD2, a Willowbrook bodied AEC Regent with Beverley Bar roof, an open top AEC Routemaster and a Duple Vista bodied Bedford OB.

EYMS Buses

 * 1987: Cherry Coaches, Beverley; Wallace Arnold, Scarborough (including Hardwicks)
 * 1992: Thornton Dale Coaches, Pickering; Rhodes Coaches, Wawne (buses); Metro Citybus, Hull;
 * 1993/4: Connor & Graham, Easington
 * 1997: Kingstonian Travel Services, Hull (from Stagecoach in Hull)
 * 2001: Frodingham Coaches, Driffield
 * 2009: Veolia in Hull

Out of Area

 * 1992–2014: Finglands Coachways Ltd., Manchester.
 * 2004–present: Whittle Coach & Bus Ltd., Kidderminster.

EYMS Coaches

 * 1988: Phillip's Coaches, Shiptonthorpe
 * 1995: Hart Coaches, Stockton-on-Tees
 * 1996: Charterplan (from Stagecoach Manchester); Hollings Coaches, North Shields
 * 1997: Armstrong Galley (from Stagecoach Busways)

Moorsbus
East Yorkshire operate two Moorsbus duties from the Hull depot. These are normally operated using Volvo B7RLE/Wright Eclipse Vehicles.

In Addition, the Scarborough & District Service 128 extends to Sutton Bank, and issues and accepts Moorsbus Tickets on Moorsbus Dates