Sephora

Sephora is a French brand and chain of cosmetics stores founded in Paris in 1970.

Overview
Sephora originates from "sephos", which is Greek for "beauty" and the name Zipporah, the exceptionally beautiful wife of Moses in the Book of Exodus. The name Zipporah in the Greek Old Testament (LXX or Septuagint) is rendered, Σεπφώρα Sephora. The Sephora logo is a white "S" shaped flame against a black background.

History
Sephora opened its first United States store in New York City in 1998. Its North American headquarters is located in San Francisco, with corporate offices in New York City and Montréal. Featuring more than 100 brands, along with its own private label, Sephora offers beauty products including makeup, skincare, body, fragrance, color, and haircare. Today, Sephora is one of the leading perfume and cosmetics stores in France and holds a long-standing presence in the beauty industry around the world. Sephora is owned by Louis Vuitton and Moet Hennessy LVMH as of 1997.



Sephora launched its online store to the U.S. in 1999 and into Canada in 2003. Sephora currently operates over 1,700 stores in 30 countries worldwide generating over $4 billion in revenue as of 2013 (according to Forbes). As of September of 2013, the Sephora at Champs Élysées in Paris, France, attracts over six million people a year.

In 2000, Sephora.com purchased the assets of Eve.com for "high six-figures".

In 2010, Women's Wear Daily named Sephora the specialty retailer of the year.

, Calvin McDonald is scheduled to replace David Suliteanu as president and chief executive officer of Sephora Americas.

Brands
Sephora features a variety of beauty products from over more than 100 brands including NARS, Make Up For Ever, Urban Decay, and Too Faced Cosmetics. Sephora also features its own make-up, skincare, and beauty tools and accessories. Packaging for the line features the company's elongated flame logo in standard black print.

In 2013, the brand debuted fragrance collections with Mary-Kate and Ashley Olsen, and a makeup line with Marc Jacobs.

Sephora Inside J.C. Penney
In October 2006, Sephora began opening stores inside J.C. Penney. Sephora inside jcp features some of the same makeup, skincare, and fragrance brands as well as its own product line found in stand alone stores nationwide. Today, there are more than 400 Sephora locations in J.C. Penney stores across the country. Sephora locations inside jcp include the beauty studio, Sephora's exclusive destination where client's receive one-on-one beauty consultations with experts.