Sheng Siong

Sheng Siong Group Ltd. is the parent company of Sheng Siong Supermarket Pte Ltd, commonly known as Sheng Siong, the third largest chain of supermarkets in Singapore.

History
Sheng Siong was founded by PBM Mr. Lim Hock Chee, now its CEO. After winding up his stall selling pork in 1985, Lim founded Sheng Siong's foremost operation in a single shophouse unit. Sheng Siong has evolved since into a chain of 25 stores, mainly supermarkets, in Singapore. Sheng Siong has been awarded top 500 retail enterprises in 2007 and became the third-largest retailer in Singapore. The company has also been awarded as Superbrands Singapore in years 2008, 2009. and 2011.

Sheng Siong Group Ltd. is publicly listed at the SGX ( code: OV8 ) since August 17, 2011.

The supermarket chain has also launched its own television variety programmes named "The Sheng Siong Show" on Channel 8 (since 2007) and "Sheng Siong Live!" on Suria (since 2009) broadcast in Singapore, usually on weekends during prime time.