Legoland Discovery Centre

Legoland Discovery Centre is an indoor family attraction chain operated by Merlin Entertainments, a subsidiary of the Blackstone Group. Featuring models and attractions inspired by the Lego building toys, the Discovery Centres are smaller versions of the Legoland theme parks located around the world.

Attractions
A typical Legoland Discovery Centre occupies approximately 30000 - 35000 sqft of floor area. Like the larger Legoland parks, Discovery Centres include "Miniland" attractions, which feature models of local landmarks rendered in Lego bricks. Visitors can also learn how the Lego bricks are manufactured or take part in classes taught by model builders. Locations may also include localized attractions and 4-D movie theatres. All attractions are included in the admission cost to the Centre.

A number of children's attractions, such as small roller coasters and play fortresses, are also available. The Centres can host birthday parties as well as scholastic and group functions and also include restaurants and gift shops selling Lego merchandise.

It should be noted that these centers are not connected with the Lego company, the stores at these centers are not official Lego stores and do not accept Lego cash nor do they accept the Lego ViP card for points on purchases.

Reception
The target audience for the Legoland Discovery Centre is families with young children, normally ages 3 through 12; though a typical location's average guest is about seven years of age. Discovery Centres are located near other family-friendly attractions and dining establishments. In a given year, a single facility can host approximately 400,000 to 600,000 visitors.

Locations
Ten Legoland Discovery Centres are currently operating, with two in Germany, five in the United States, one in Japan, one in the United Kingdom, and one in Canada.
 * Legoland Discovery Centre Berlin at Potsdamer Straße, Berlin, Germany
 * Legoland Discovery Center Chicago at Schaumburg, Illinois, United States
 * Legoland Discovery Center Atlanta, Georgia, United States
 * Legoland Discovery Center Kansas City at Kansas City, Missouri, United States
 * Legoland Discovery Center Dallas Fort Worth at Grapevine Mills, Grapevine, Texas, United States
 * Legoland Discovery Centre Westchester at Yonkers, New York, United States (opened March 27, 2013)
 * Legoland Discovery Centre Manchester at Trafford Centre, Greater Manchester, United Kingdom (opened 2010)
 * Legoland Discovery Center Tokyo (レゴランド·ディスカバリー·センター) at Minato, Tokyo, Japan (opened June 2012)
 * Legoland Discovery Centre Toronto at Vaughan Mills, Vaughan, Canada

Former Legoland Discovery Centres:
 * Legoland Discovery Centre Duisburg at Duisburg, Germany

Future locations
A future location, at the Meadowlands complex in East Rutherford, New Jersey, was scheduled to open by the end of 2010, but has been delayed until the entire complex opens in 2014.

Merlin Entertaintment recently announced plans for a new Legoland Discovery Center in Somerville, Massachusetts. Construction began in the new Assembly Row complex in fall 2013. It is scheduled to open spring 2014.