Singapore Buses route 543

Premium 543 is a Premium service operated by Aedge Holdings from Jurong East Avenue 1 to Nicoll Highway during Weekday AM Peak hours and from Beach Road to Jalan Boon Lay during Weekday PM Peak hours. The route passes through Toh Guan Road, AYE and Cecil Street, operating three trips in the morning and two trips in the evening.

Operations for SBS Transit Premium 543 was transferred to Aedge Holdings from 29 Feb 2016.

History
Premium 543 serves housing estates around Jurong East Neighborhood 2 (around Jurong East Ave 1 / Toh Guan Rd) with bus connections to the CBD, eliminating the hassle of transferring between different modes of transport. It is a more convenient alternative route for residents who would otherwise rely on the MRT or other bus routes to reach the city.
 * 2007 (16 Jul): Introduced by SBS Transit as a Premium Service from Jurong East Avenue 1 → Fullerton Rd, with one trip departing at 0800hrs. Charges a flat fare of $3.00
 * 2008 (21 Jul): Fare revised to $3.30
 * 2009 (01 Apr): Fare temporarily lowered to $3.10
 * 2009 (05 Oct): Amended to ply Cecil Street (from Robinson Rd)
 * 2010 (30 Jun): Fare reinstated to $3.30
 * 2011 (08 Nov): Fare increased to $3.50
 * 2011 (28 Nov): Additional trip at 0750hrs
 * 2014 (04 Aug): Fare revised to $4.20
 * 2016 (29 Feb): Operations transferred to Aedge Holdings Pte Ltd, with an additional AM Trip and return trips from Beach Rd to Jln Boon Lay.

In 2014, City Direct 657 was launched between Jurong East and Shenton Way, which reduced demand on this service as a cheaper alternative. Express 502 also serves the Toh Guan catchment areas to Shenton Way, but via Orchard Road.

Transfer of Operations to Aedge Holdings
From 29 Feb 2016, Aedge Holdings Pte Ltd will be taking over operations for Premium 543. Trip timings will be revised to 3 AM trips and the morning route will be extended to Nicoll Highway. Also, 2 PM trips will be introduced from Beach Rd back to Jurong East and West, via Marina Blvd.

Departure Timings

 * AM from Jurong East Ave 1: 0745hrs, 0755hrs, 0805hrs
 * PM from Beach Rd: 1810hrs, 1825hrs

Operating Days
Weekdays only. Does not operate on Weekends and Public Holidays.

Fare
Flat fare of $4.20. Transfer rebates & concessionary travel are not applicable.

Fleet
Premium 543 operates on private coaches from Aedge Holdings.