Design brief

A design brief is a written document for a design project developed in concert by a person representing the business need for design and the designer. The document is focused on the desired results of design – not aesthetics. Design briefs are commonly used in consulting engagements, when an independent designer or a design agency executes a design on behalf of a client. They are less common when the designer is in-house.

Design briefs are part of the design functions of companies and corporations, especially architecture, graphic design, product design and engineering firms. A design brief may use the following layout:


 * 1) Title page
 * 2) Table of contents
 * 3)  History
 * 4) * Company history
 * 5) Company Profile
 * 6) * Specializations
 * 7) * Designer Profile
 * 8) * Company Name
 * 9) * Past Accomplishments
 * 10) Problem Statement
 * 11) * Problem Description
 * 12) * Constraints
 * 13) * Budget
 * 14) * Time
 * 15) * Needs of the Problem
 * 16) Goals
 * 17) * What you plan to accomplish
 * 18) ** Due dates
 * 19) Solution Analysis
 * 20) * Risks/Benefits
 * 21) * Planned Solutions
 * 22) * Sketches
 * 23) Synopsis
 * 24) * Evaluation
 * 25) * Conclusion/Summary