Gong Cha

Gong Cha is a Taiwan-style drink shop franchise originally from Kaohsiung. Its first Hong Kong location opened in 2006, and by 2012 it had further expanded internationally and established branches in regions, namely Hong Kong, Macau, South Korea, New Zealand, Australia, Singapore (until June 4th), Malaysia, mainland China, Canada, the United States, the Philippines, Myanmar, Vietnam, Japan, and Brunei.

History
Gong Cha's first Hong Kong store was established in 2006 by a Hong Kong native who had lived in Taiwan for five years. As of 2012, it had about forty-six stores in Hong Kong, mainly in MTR stations and shopping centers but that number has dropped to five due decreased business from several health and safety scandals. Gong Cha serves a total of about fifty-seven different drinks, which can be divided into seven types: house specials, brewed tea, milk tea, "Creative Mix", coffee, "Healthy Series", and ice smoothies. The most popular one in Hong Kong is "Gong Cha Milk Green Tea", containing a lower layer of brewed tea covered by an upper layer of special creamer.

Plasticisers in drinks
In May 2011, a scandal broke out in Taiwan when many drinks were found to contain DEHP, a plasticiser which was added as a clouding agent in order to improve the appearance of the drinks. Ingestion of DEHP is known to cause heart problems and to affect male genital development. When the news spread to Hong Kong, this led to sharply-decreased sales for Taiwan-style drink shops; one Gong Cha branch in Causeway Bay reported a decrease in revenue of thirty percent. Gong Cha took a variety of actions to restore consumer confidence in the products, such as conducting tests on ingredients imported from Taiwan in order to prove their safety and in June 2011 discontinued certain kinds of juices in its Hong Kong branches before the test reports released. In the end the products were proved containing no DEHP.

Rebranding in Singapore
On May 29, it was announced that all 80+ Gong Cha stores in Singapore will be rebranded to LiHo by June 5th.