Arriva Max

Arriva Max is a premium brand used by various Arriva bus subsidiaries in the United Kingdom.

History
In September 2014, Arriva launched the Max brand for interurban express services. The first services were launched by Arriva North East, which is cited as the creator and home of the brand (alongside jointly managed Arriva Yorkshire), with routes X10 and X11 from Newcastle upon Tyne to Blyth using refurbished double-deck vehicles.

The brand has since additionally been rolled out by Arriva Buses Wales and Arriva Shires & Essex, as well as Arriva Yorkshire, while Arriva North East has drastically increased the number of Max branded routes within the region. Each new route is launched with Titan the Robot, to celebrate and create interest in each upgrade.

Routes
There are currently 22 Arriva Max routes, with a further route due to join the brand in the near future.

Arriva Buses Wales

 * 51/51S - Rhyl to Denbigh

Arriva North East

 * X1 - Darlington to Crook
 * X7/X8 - Newcastle-upon-Tyne to Blyth
 * X9 - Newcastle-upon-Tyne to Blyth
 * X10/X11 - Newcastle-upon-Tyne to Blyth
 * X12 - Newcastle-upon-Tyne to Middlesbrough
 * X14 - Newcastle-upon-Tyne to Thropton
 * X15 - Newcastle-upon-Tyne to Berwick-upon-Tweed
 * X18 - Newcastle-upon-Tyne to Berwick-upon-Tweed
 * X20 - Newcastle-upon Tyne to Alnwick
 * X26/X27/26A - Darlington to Colburn
 * X66/X67 - Darlington to Middlesbrough
 * X93 - Middlesbrough to Scarborough

Arriva Shires & Essex

 * 60/X60 - Aylesbury to Milton Keynes
 * 150 - Aylesbury to Milton Keynes
 * 300 - Aylesbury to High Wycombe

Arriva Southern Counties

 * 5 - Southend to Basildon

Arriva Yorkshire

 * 126/127 - Dewsbury to Wakefield
 * 202/203 - Huddersfield to Leeds
 * 229 - Leeds to Huddersfield
 * 415/416 - Selby to York
 * 268/268A - Dewsbury to Bradford

Future Routes

 * X75/X76 - Darlington to Barnard Castle

Vehicles
Max branded vehicles have leather seats, free WiFi and a modified livery, some also include charging points. Initially only refurbished vehicles were used with Arriva North East and Arriva Yorkshire opting for Wright Gemini 2 bodied VDL DB300s. Since then, Arriva North East have also refurbished Scania OmniCitys and Alexander Dennis Enviro400s but more recently have purchased brand new stock in the form of further Alexander Dennis Enviro400s, Wright StreetLites and ex-dealer stock Volvo B9TLs. Meanwhile, Arriva Yorkshire has refurbished a mixture of Wright Gemini 2/VDL DB300s and Alexander Dennis Enviro400s as well as purchasing further new Alexander Dennis Enviro400s. Elsewhere, Arriva Shires & Essex have refurbished Mercedes-Benz Citaros while Arriva Buses Wales have refurbished Wright Pulsar bodied VDL SB200s